Sports Marketing In China: An Ip Perspective : An article from: The China Business Review

Sports Marketing In China: An Ip Perspective : An article from: The China Business Review Offer Price: USD $10.00 See Latest Price & Discount Author Rebecca Ordish Binding: Digital Publication Date: 2005-12-31 Publisher:ProQuest Information and Learning Editorial Reviews: Book Description Many other international companies have already taken the plunge into sports marketing in China and are learning its rewards and risks. Given the increasing popularity of sports among Chinese consumers and China's hosting of a number of international sporting events, it is no wonder that brand owners are seeking out sports marketing opportunities. But brand owners must take note of the risks, particularly concerning intellectual property (IP) and brand management. The first step to a successful sports sponsorship deal in China is to identify the rights in the deal and to ensure that they are adequately protected. To protect the value of their investment, sports sponsors should ensure that the rights holders of the sporting event have registered the relevant trademarks in China. It is important for companies to plan carefully and to ensure that the investment they are making is protected, particularly from an IP perspective. This digital document is an article from The China Business Review, most recently published by ProQuest Information and Learning on December 31, 2005. The length of the article is 2642 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: Sports Marketing In China: An Ip Perspective Author: Rebecca Ordish Publication:The China Business Review (Feature) Date: December 31, 2005 Publisher: ProQuest Information and Learning Volume: 32 Issue: 6 Page: 34-37 Distributed by ProQuest Information and Learning