Author Ronald Louis Docie Binding: Unknown Binding Publication Date: 1997 Publisher:s.n
Customer Reviews:
Review #1: Zero hype, 100% content 2008-05-12 This is one of the rare books on subject that is passing experience of seasoned professional rather than pushing through usual 'DIY get rich quick' hype.
Very important invention marketing nuances are described in detail and different strategies highlighted in detail. Only here, author sometimes explains two opposite strategies in parallel, without pointing which details belongs to which strategy.
One should prise the author for having down to earth business approach. In the very beginning of the book he points out that, if the costs like patenting, prototyping etc. are higher than potential royalties one should rethink the whole exercise. On the end of the day only one in thousand inventions becomes successful in the marketplace.
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