Editorial Reviews:
Product Description The second volume is on brand identity and completes the most thorough collection of trademarks currently available, covering theme parks and zoos, automobiles, department stores, children's products, furniture, paper and glass, anniversaries, medicine, telecom and media, electronic products, hotels and tourism, cafes, bars and clubs, government, education and publishing, airlines and transportation, and design companies. It is international and includes every area of brand identity imaginable. Volume Two covers organizations, associations, businesses, and information technologies. Brands include Philips, Braun, Zenith, Xerox, Siemens, Kenwood, Amtrak, Conrail, Britrail, Nikon, Canon, Olympus, Fujita, Pontiac, and Porsche. Essential reference material for serious graphic designers. |