Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements

Licensing Art and Design: A Professional's Guide to Licensing and Royalty Agreements List Price: $16.95 Offer Price: USD $12.72 See Latest Price & Discount Author Caryn R. Leland Binding: Paperback Publication Date: 1995-05-01 ISBN 1880559277 Publisher:Allworth Press Editorial Reviews: Product Description Whether you are a designer, illustrator, photographer, or fine artist, you can increase your income by licensing your creative images. This book will show you how by providing expert coverage of the following areas: how to protect your ideas with copyrights, patents, and trademarks; a model licensing agreement; a negotiation checklist to evaluate deals; how to maximize royalties; how to find manufacturers and distributors; and licensing in cyberspace. The revised edition now covers the licensing of multimedia and electronic rights. Customer Reviews: Review #1: useful book for individuals, studios 2010-05-03 Not many legal jargons, easy to read guidebook for non-lawyers. As a practicing lawyer, I also like the book because it provides useful information not directly related to legal theory but practical tips for licensing (e.g. royalty negotiation). Will be great if more contract templates are provided. Review #2: Great Reference & Resource for Artists 2008-11-18 I am an art licensing agent, and I use this book, along with a few other references, on a regular basis. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. It is good for an artist just starting to license, as it's easy to follow and is a great introduction into licensing art. Review #3: Dated Information 2008-11-17 This book was a disappointment. The information was old and dated. The internet was mentioned as if it just arrived on the scene. It's time to shelve this book. Don't buy it. Review #4: Used this as a reference for several years now 2007-10-25 There aren't many books out there for licensing art, or licensing, period. This is one of three books I use as a reference when negotiating licensing agreements for the artists I represent. It's very basic, yes, but helpful. I would like to see a follow up to this book for advanced licensors! Review #5: Still a good introduction to Licensing 2007-03-28 While this book was written in 1995, it still does a very good job of introducing the artist to the world of licensing, and is worth the purchase price. Pair it with Michael Woodward's book "Licensing Art 101", for a more complete picture of the industry.