Editorial Reviews:
Product Description
Patent or Perish explains in clear and simple terms the vital role patents play in enabling high technology firms to gain and maintain a competitive edge in the knowledge economy. Patent or Perish is a guide for how to gain and maintain competitive advantages in the new knowledge based economy through the use of patents and other intellectual property assets. In a world where knowledge has value and knowledge creates value, this book explains how ideas are the new source of wealth and how to protect and gather revenue from intellectual property. Patent or Perish describes how technologies like the Internet remove traditional barriers to entry and enable competitors to quickly and effortlessly duplicate positions of competitive advantage and shows why just having good ideas is not enough. This book shows why companies need good ideas that can be patented. Patent or Perish shows how companies like HP and Lexmark use patents (and other intellectual properties) to create highly profitable computer printer business models - and keep competitors from entering their industry without having to significantly invest in research and market development. The creation and protection of intellectual property is essential to survival of high-tech firms. This book explains the value of knowledge and why you have to protect it. It explores the dichotomy between traditional patenting and licensing strategies that are focused on discrete technologies, and how to apply these strategies in complex technologies. Patent or Perish will help any high technology firm make better decisions regarding what patents to file: you will learn what makes a valuable patent, and, more importantly, what doesn’t. You will learn how to view patents as part of overall business strategy. Most important, you will learn practical strategies for how to use patents to create and defend strong market positions. Explained are the reasons why open source programming is a threat to small and independent software developers and why the traditional invention strategies fail. Find out when filing fewer patents can be better and how to determine the value of a patent. The author Eric Stasik has reviewed and assessed thousands of patents. He has negotiated the licensing of patents and found out there are key tools to use when deciding to ignore, acquire, or license IPR. Mr. Stasik has overseen the patent management program and made strategic changes to the system to maximize the value of knowledge within the company. He has developed successful patenting strategies for individual technologies, new products, and open and proprietary standards. Mr. Stasik is a registered US patent agent and has a broad progressive experience in dealing with all aspects of the patent process – from filing and prosecution, to licensing and valuation. Mr. Stasik, is the founder of Patent08, an expert consulting firm that provides patent engineering, mining, and brokering services to high tech firms, research organizations, and individuals who want to profit from their knowledge.
Customer Reviews:
Review #1: Patent or Perish is a solid strategic guide for business
2008-01-14 
Solid explanation and analysis of how and why companies file patents today. Good strategic advice on what businesses should pursue patents. Easy read. |
