Editorial Reviews:
Product Description
This is the new updated and expanded third edition of the classic work. 454 pages, hardcover, red leather with silver stamping. This book is a practical guide to the use of patents as effective business tools. That is, this book is written for businessmen and attorneys who are not intellectual property specialists, but who do have opportunities that can be pursued by practical patent strategies. Other areas of intellectual property law are also touched upon, particularly regarding copyright and trade secrets, where they apply to software. This book is not a "dumbed-down" or "beginner's introduction" to patent law. Instead, it is a sophisticated discussion of selected key approaches to make intellectual property serve a company's business plan and goals. The targeted reader of this book is a CEO or general counsel of a US or foreign corporation, whether large or small. Patent lawyers have also found this book useful to clarify a client oriented view of the patent profession. For the first time anywhere, two chapters of this book also describe the new Rules of Virtual Genius. This is designed to enable business and technical people to invent-on-demand, and to invent around their competitor's patents. |
