Editorial Reviews:
Product Description
A Primer on Licensing, Second Edition is the only book you'll need to get your licensing program off to a fast, definitive start. This fact filled book leads you step by step through: Trademarks and service marks,
Program goals, objectives and management,
Collection of royalties and record-keeping,
Negotiating the license agreement,
Enforcement of rights, and
Expanding into the international marketplace. A Primer on Licensing, Second Edition includes standard updated forms every licensing administrator needs: Licensing Agreement,
License Inquiry Form,
Sales & Royalty Report,
Infringer Report, and
Cease & Desist Notice. |
