Naming Your Business and Its Products and Services: How to Create Effective Trade Names, Trademarks, and Service Marks to Attract Customers, Protect (Small Business Bookshelf Series)

The primary points in this book were elementary, and most people could be more creative and productive without this book. I would not recommend this book. If you have a good business plan, have a group of friends read it, take them out to dinner and brainstorm. You will have more fun, and get a better return on investment.