The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells

The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells List Price: $19.95 Offer Price: USD $9.49 See Latest Price & Discount Author Robert Bly Binding: Paperback Publication Date: 2003-01-30 ISBN 9780658020995 Publisher:McGraw-Hill Features:    ISBN13: 9780658020995    Condition: New    Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Editorial Reviews: Product Description The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.