Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP List Price: $80.00 Offer Price: USD $33.87 See Latest Price & Discount Author Steven J. Frank Binding: Hardcover Publication Date: 2006-03-06 ISBN 9780521851060 Publisher:Cambridge University Press Editorial Reviews: Product Description No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.