Merchandising Intellectual Property Rights

Merchandising Intellectual Property Rights List Price: $215.00 Offer Price: USD $75.00 See Latest Price & Discount Author Joanna R. Jeremiah Binding: Hardcover Publication Date: 1997-04-08 ISBN 0471965790 Publisher:John Wiley & Sons Editorial Reviews: Product Description Merchandising Intellectual Property Rights provides a clear and practical guide as to how to protect and trade in intellectual property. The work examines and explains the conditions necessary for the protection of identifiable intellectual property rights, the nature and extent of that protection, ways in which to trade in intellectual property rights by licensing and franchising, and the range of actions and remedies if those rights are infringed. International in its coverage, the book includes the position under English law, European Community law, Australian law, American law and Canadian law. In particular, the contents cover: the various types of merchandising rights including intellectual property rights and monopoly in commonplace articles use of well-know images and features in advertising and unfair competition use of registered trade marks and service marks use of copyright and design law the civil remedies available international framework for the protection of merchandising rights making Merchandising Intellectual Property Rights a vital work in this complex and important area of commercial practice.