Editorial Reviews:
Product Description
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward. |
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| Eyepea Management Services is now part of Intellect Front. Based in Malaysia, Singapore, and U.S., Intellect Front specializes in trademark & intellectual property portfolio management. |
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