Editorial Reviews:
Product Description
Douglas Graham, a leading expert in the field of innovation, shows business leaders how to realize step-ahead ideas and Thomas Bachmann, a financial innovator shows how he has put innovative ideas into practice Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses. With interviews with well-known innovators from diverse fields, Ideation explores how companies can better develop creative ideas and bring them to fruition. Bureaucratic organizations have a natural tendency to suppress new ideas rather than support them; this book offers a methodology for bringing ideas to light and growing them to their full potential. Douglas Graham (New York, NY) is CEO of IDDEX Corp., a company that develops and provides tools and services to assist enterprises in managing innovation. He also serves on the boards of public companies, private companies and charities, and is a frequent advisor to government and Fortune 500 companies. Thomas T. Bachmann (Nassau, Bahamas) is a leading innovator who has created multibillion-dollar investment company in active and passive investments’ field and is the first to create Intellectual Property Portfolios to be traded as equities.
Customer Reviews:
Review #1: Great title but very poor content!
2004-07-28 
The book has a great title, but the content is poor!!
It deals with generality and lacks depth and with no data to backup statements made. Worse of all, when I check the existence of "Innovation Trust", one of the author claims to be the first bank to manage intellectual assets, in which he serves as CEO.
As it turns out, the "bank" does not exist, I only find "Circle Trust Company", a trust company which offer 401K mutual fund, self-directed brokerage opinion, and custody and trust services. According to Connecticut state report it has assets of $3.45 millions. No information talks about intangible/patnet assets with Circle Trust and the billions of IP assets. What a disappointment!
Review #2: Wonderful Read
2004-05-28 
I think this is a really good book. I enjoyed reading the truth of what goes on in working America. For everyone of us out there who has had an idea, we deserve to shine instead of letting the darkness take hold of them or even worst having another reap from our ideas.
Review #3: Hogwash!
2004-05-12
The biggest load of hogwash I have ever read! This book is virtually devoid of the very title that it claims to be analyzing - ideas. Borrows shamefully from every little management cliche that every high-school grader already knows about, talks about ideas and spins them into stories that only PR spin-masters can appreciate, this is a book meant for the trash - the one original idea left
Review #4: A Great Read!
2004-04-21
The importance of ideas can't be overemphasized and that is why Graham's book is a must-read for all executives, managers and consultants. This book breaks down the essential process of ideation in a organized and interesting fashion.
After reading this book I have gained a thorough understanding of the nature of innovation and I plan to put it to practical use! |
