Editorial Reviews:
Product Description
A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: - Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
- Technology valuation
- Technology management consulting
- Licensing agreements and strategic partnerships
- The expansion of the licensing profession
- Patent procedures and protection in Europe
- Trade secrets law and intellectual property assets
- Issues in copyright, software, and Web sites
- Trademarks, trade names, and trade dress
- Licensing in the biotechnology industry
- Pharmaceutical licensing
- University licensing trends
- Technology rights that are financial assets and instruments
- IC-based corporate carve-outs
- Licensing and litigation
- ADR
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