Editorial Reviews:
Book Description
This book outlines the step-by-step process for developing and implementing effective technology licensing programs. It takes the reader from idea to deal. Topics covered include: marketing -- conducting market research and marketing technology; licensing strategies; deal-making -- including terms of the agreement and negotiation tactics; and managing the ongoing relationship between licensee and licenser -- including quality control, maintenance, and reversion of rights.
Customer Reviews:
Review #1: Worth the Investment
2001-05-30 
Considering the cost of a good IP lawyer, this book is well worth it. It is written in business terms and covers many important topics. It was especially useful to see what is common in agreements, what is desired, hard to get, and common resolution approaches. I found it very useful in developing a long term relationship with a company interested in licensing technology from my company. It is especially good for business people (like myself) who are need to understand the important parts of a licensing agreement during business discussions. The sample agreement at the end of the book alone is worth the price. I adapted it for our use and know a lawyer starting from scratch would have invested many hours to develop it. |
