Intellectual Property and Financial Markets: A Valuation and Commercialization Handbook

Intellectual Property and Financial Markets: A Valuation and Commercialization Handbook List Price: $85.00 Offer Price: USD $76.99 See Latest Price & Discount Author James Malackowski Binding: Hardcover Publication Date: 2009-06-22 ISBN 0470343478 Publisher:Wiley Editorial Reviews: Product Description Today, intangible assets account for over 75% of a company?s market capitalization. Intellectual Property and Financial Markets provides the cutting-edge tools needed to thrive in today?s volatile markets. This book focuses on increasing the bottom-line as a result of IP using such methods as brand securitization, enforcement litigation, patent sale/license back, and more. Relevant and timely, it equips executives and finance professionals to understand the various markets for IP. Accountants, business appraisers and licensing executives will gain much from this compendium of cutting-edge techniques for intellectual property valuation and commercialization.