Editorial Reviews:
Book Description
This book will familiarize readers with the basics they need for protecting their companys critically important rights involving copyright, patents, trademarks, and all other aspects of intellectual property.
Download Description
In today's high-tech world, there are all sorts of new rules being formulated on a daily basis when it comes to protecting one's "rights" in the market. Software piracy, fair usage of documents, copyright protection--these are real concerns that cost companies millions of dollars each year. As such, understanding and maintaining rights in intellectual property is becoming an increasingly important aspect of the professional activities of the practicing technologist, manager, and entrepreneur. Protecting Your #1 Asset shows how valuable rights in intellectual property are unwittingly lost by seemingly innocent courses of action. Since failing to know the rules can lead to disaster, attorney Michael Lechter reveals important bits of protective information, including: · The basic categories of intellectual property· Patent, copyright, and trademark protection · Comparison of the different modes of intellectual property protection· Appendixes documenting the procedure for protecting intellectual property. Protecting Your #1 Asset will show how knowing how to protect your rights (and how not infringe on the rights of others) can be the difference between a big payday and financial ruin.
Customer Reviews:
Review #1: Ideas are free, but assets bring wealth...
2006-03-01 
I wonder if the creators of that operating system had this book, would anyone know of Bill Gates or Microsoft; or if Xerox held its research and development of the paperless office, would the Information Technology field be totally different- yeah you know where I am going with this.
If you are a creative mind searching for a way to protect your hard work and development, GET THIS BOOK for it is a sound minded investment for your greatest assets: ideas that move the world and generate money.
This book explained all the types of Creative Assets Protection out there. Granted it does not read as the other Rich Dad books, not as personal, but its lessons and information are vital not only to understand various intellectual properties, but also to seeking the best legal representation in both the physical and cyberspace.
Review #2: Swindled
2004-11-18 
I think I know how this book was written. A whole lot of cut and paste from U.S. Law code with some mediocre story telling sprinkled in. If you want to be technical and write in the language of professional law, fine. But this is not the series to do it in.
Review #3: Dry and boring. Could barely keep my eyes open.
2004-10-03 
Unlike the rest of the Rich Dad books that I've read -- which were for the most part fantastic -- this book was terrible. Michael Lechter may indeed be a very bright guy and a star in his field, but he is an absolutely horrendous writer. The intro by Robert Kiyosaki was the only really enjoyable part to the book. Lechter immediately jumped into complex explanations of the various types of IP protection available without really clarifying anything for the lay person like me. And no real life examples of anything -- just references to a couple hypothetical "horror stories" that he relays at the beginning of the book. The only reason I gave this book 2 stars and not 1 is because at the very least I was able to get some basic definitions of IP terms down. But I guess I could've gotten that from a dictionary too.
Review #4: A great book that covers a lot of ground
2004-05-17
This book was an extremely helpful book for me because of the fact that it covers so many different areas of intellectual property protection. Because it covers so much and so many different types of intellectual property protection, it is a book that really makes you think about all the possibilities. I like the fact that it is very broad. Considering that the book is written by an attorney who is bound by the rules of ethics not to disclose his client's confidential matters, I found the book to have ample specifics and examples of different types of intellectual property protection.My personal impression is that it is a book that can help business owners looking to protect their intellectual property as well as those who are interested in a more scholarly approach. That is the genius of this book. It can be very useful to many different kinds of readers. I think that even a lot of attorneys who practice in different areas of the law would probably find this book extremely valuable. That is a great complement to the author. As the title indicates, it makes you realize that your intellectual property is really your number one asset.
Review #5: Teaches the basics, if you can get through it
2004-03-12
Background: I've read all of the RD books, 6 of the Rich Dad's Advisors series, and other books by the RDA authors. For all of the RD/RDA books, I have found the conversational style to be very readable and an effective manner in which to convey information. With this book, however, it was a struggle to get through it. In terms of readability and value, this is the worst RD book I've read. Coverage of Material: I am not knowledgable about IP law, and I felt that this book provided a basic coverage of the issues. Organization: One frustration I had was that a lot of material was repeated, and obviously so. Rather than organizing the book in a more efficient manner, the author instead chose to repeat certain passages. When I've paid for a book, I don't care for the same half-page passage repeated three or four times. Writing Style: The first part of the book was well written. I especially liked the initial horror stories and phone conversation, both of which were written in a conversational style. If that style had been maintained throughout the book, I would have given it 4 or 5 stars. However, the writing quickly degraded to being almost unbearable. Some parts of the book were written with a condescending tone, and it seemed that Mr. Lechter was stroking his ego. I also found the lengthy discussion on the Internet's structure to be tedious and unnecessary, perhaps a filler to increase the page count. This information was not relevant to the subject; a one or two page summary of the Internet would have been sufficient. Other Comments: I've enjoyed Robert Kiyosaki's books, but as a whole they are full of contradicting information. This book was no exception. In the foreword, Mr. Kiyosaki uses the same quote three times, wording it differently each time, and giving two different references (Rich Dad for two, himself for one). Bottom Line: I read this book because I want to read all of the Rich Dad and Rich Dad's Advisors books. In general, although a few of them are blatant advertisements, I've learned something from each one. In the case of this book, I would strongly suggest you find an alternative, unless you want this book because of the series affiliation. Legal primers available online provide a better value. |
