Intangible Assets (Oxford Management Readers)

Intangible Assets (Oxford Management Readers) Offer Price: USD $74.00 See Latest Price & Discount Binding: Paperback Publication Date: 2003-04-10 ISBN 0199256942 Publisher:Oxford University Press, USA Editorial Reviews: Product Description Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commoditites, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.